About Us

AlleyGal is the media and technology arm of the House of FabAlley . Through, AlleyGal we seek to inform, entertain, and inspire action through the content we create. It takes a lot of inspiration to live the life you want, and AlleyGal is the one-stop destination for all of it. What do we cover at AlleyGal? Everything. Stories ranging from runway trends and beauty DIYs to dating disaster stories and news and politics — all with our signature AlleyGal snark, of course. We're the 2 AM friend you've always wanted, and we're always here for you with the day's breaking news and your favourite celebrity gossip. Our content is global, with ideas and features spanning the world. And with it, we strive to make AlleyGal the #1 destination for stylish, intelligent women who crave thought-provoking conversation around limitless ideas.

Our Mission

To be the #1 new-media brand for smart, creative and stylish women everywhere.

Our Values

We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate.
We are AlleyGal.

Our Story

In 2012, two friends founded a company called FabAlley with a mission to help Indian women discover and refine their personal style. Starting with just their meagre savings and based out of a tiny back-office, they launched their fast-fashion apparel and accessories brand. And now, after four years of FabAlley's meteoric growth in the Indian fashion space, we have launched AlleyGal. AlleyGal is a website born from the feedback and requests we've received over the years from some of our most-loved customers, our very own Alley Gals. Where FabAlley is all about shopping, AlleyGal is the pre-cursor and the inspiration behind it. Each time you see a tricky trend on FabAlley, all you need to do is hop-on-over to AlleyGal to see how you can make it work. But that's not all. Not even a smidgen of what we have here at AlleyGal. From workplace squabbles to relationship advice, beauty dos to hangover fixes, offbeat travelling to the latest movies, it's all here. We know what moves you, because we are you.